Cybex
Fitness app
Product Design
THE PROBLEM
How to make a fitness app within the Life Fitness family without overlapping simliar markets
THE SOLUTION
Design one that offers workouts created and enhanced by the Cybex Research Institute
CYBEX BRAND DEFINITION
Identifying what makes Cybex stand out in the fitness industry
BRAND DISTINCTION
Highlighting and integrating Cybex workouts into the platform
The most immediate way to differentiate is through the diversity of the Life Fitness and Cybex brands. Life Fitness embodies a more carefree and fun atmosphere in terms of color brightness, while for Cybex the goal was to present a more subdued and focused color pallete to reflect the high performance workouts.
CHALLENGES
Biggest Hurdles while designing the Cybex app
CRI WORKOUTS
Highlighting CRI workouts and their impact
INTEGRATING STRUCTURES
Incorporating Life Fitness app structure
One constraint was that it had to follow the same structure of the previous app. However, this also gave Nick and I the chance to really explore ways to go beyond what I built originally.
