As part of the design and marketing team at Vibes Media, we worked with the University of Michigan to create a Passbook campaign for their men’s college basketball season and provide a series of passes to promote sales at the merchandise locations in the Crisler Center. The Apple Passbook technology had just released during the summer of 2012 which Vibes Media saw an opportunity to provide an interactive marketing campaign throughout the game. We spent time working through the Passbook tech requirements and found an advantage to inserting text within the image used on the pass to subvert some of the initial limitations of text length. Customizing the display image helped us create multiple variations of discounts we could send to attendees throughout the game.
